Ivy Layne

Ivy Layne has had her nose stuck in a book since she learned to decipher the English language. Sometime in her early teens, she stumbled across her first Romance, and the die was cast. Though she pretended to pay attention to her creative writing professors, she dreamed of writing steamy romance instead of literary fiction. These days, she’s neck deep in alpha heroes and the smart, sexy women who love them.

Working With the Author

I began collaborating with Ivy in November 2023, focusing on creating a series bible, streamlining her email marketing efforts, and organizing a repository of her books and cover designs. As we worked together, our contract naturally expanded to include new areas of support and strategy, reflecting Ivy’s growing needs as an author and her evolving business.

Details of Our Work

By January 2024, I assumed responsibility for managing Ivy’s social media presence. This included designing a comprehensive marketing and sales funnel, linking her social media to her website and email campaigns, and overseeing her Facebook group. My involvement extended to her book launches, from proofreading and preparing the manuscript to running promotional campaigns and sending targeted emails to her readers. I also posted her books to Goodreads and offered strategic advice on pricing and launch-related promotions to maximize visibility and sales.

Key Results From Our Work

• I encouraged Ivy to engage her readers through a monthly book club discussion in her Facebook group, which has bolstered her community interactions.

• I helped structure surveys and coordinate giveaways in her monthly newsletters to increase reader engagement.

• Together, we successfully launched a Shopify store to sell series-related merchandise.

• We now maintain consistent monthly emails and active social media posting, ensuring Ivy's brand stays top-of-mind with her audience.

• Reader engagement has increased significantly, with Ivy interacting with her community more than ever.

• The series bible I developed keeps all her book details easily accessible for future writing and promotion.

• Most notably, Ivy experienced a substantial increase in book sales, particularly with the release of Wild Heart, reflecting the effectiveness of our strategy.