Self-Publishing in 2025: 12 Steps to Successfully Launch Your Book
If you’re planning to self-publish your book in 2025, it can feel overwhelming trying to figure out where to start and what to prioritize. To make things easier, I’ve broken down the process into 12 steps that will take you from writing your final draft to planning for life after your book’s release. Whether you’re new to self-publishing or just need a refresher, these steps will help you navigate the path to a successful book launch.
1. Create a Social Media Presence Early
Even if you’re just getting started with writing or you’re unsure of how to approach social media, begin building your presence now. Experiment with content and get comfortable posting consistently. Share updates about your writing process, insights from your day, or even books you’re currently reading.
Tip: Start with one platform you're most comfortable with — Instagram, TikTok, Facebook, or Twitter.
2. Get on an Editor’s Schedule ASAP
Once you’ve completed your self-edits, it’s important to lock in an editor early. Many experienced editors book out months in advance, and you want to ensure you have the time for revisions and fine-tuning before your planned release date.
Pro Tip: Research different types of editors (developmental, line, copy) to find the right fit for your manuscript.
3. Determine Your Publication Platforms
Decide where you’ll publish your book. Will you release it exclusively through Amazon’s Kindle Direct Publishing (KDP), or do you want to reach a wider audience through additional platforms like IngramSpark, Barnes & Noble Press, or Apple Books?
Consider: Each platform has its pros and cons, from reach to royalty rates, so choose the ones that best align with your goals.
4. Envision Your Cover and Find a Designer
A great book cover is crucial for grabbing the attention of potential readers. Think about how you want your book cover to reflect your story, genre, and tone. Research cover designers who specialize in your genre and communicate your vision clearly.
Tip: Collect inspiration from other books in your genre to help your designer create a cover that stands out.
5. Gather Your ARC Team
An ARC (Advanced Reader Copy) team is a group of readers who get early access to your book in exchange for reviews and buzz before and during your launch. Start building this team well in advance so they have time to read your book and prepare their reviews.
How to Build: Reach out to book bloggers, bookstagrammers, and readers from your email list or social media following.
6. Build Your Email List and Use a Reader Magnet
An email list is one of the most valuable tools in an author’s marketing toolkit. Offer a reader magnet (like a free short story or the first few chapters of your book) to entice people to join your list.
Pro Tip: Start building your list early so that by the time your book is ready to launch, you have a solid base of engaged readers.
7. Plan a Release Campaign on Social Media
Your book’s release campaign should be well-planned and engaging. Share sneak peeks, cover reveals, countdowns, and behind-the-scenes content to build anticipation.
Best Practice: Create a content calendar leading up to launch day to ensure you’re consistently hyping up the release without overwhelming your audience.
8. Book Podcasts and Interviews
Start pitching yourself for podcast appearances and interviews to promote your book. Find podcasts that cater to your book’s genre, writing, or self-publishing topics.
Tip: Create a one-pager that outlines who you are, your book details, and why you’d be a great guest to help your pitches stand out.
9. Ask Local Shops About Hosting a Launch or Signing Event
Local independent bookstores or even coffee shops can be great venues for a book launch or signing event. Reach out to these locations to see if they’d be interested in supporting local authors by hosting your event.
Bonus: Invite fellow authors or a local writing group to attend, which can help you cross-promote your work and build community.
10. Network with Authors and Bookstagrammers
Building relationships with other authors and book influencers (like bookstagrammers) can help spread the word about your book and create opportunities for cross-promotion. Attend virtual or in-person writing groups, participate in social media challenges, or collaborate on Instagram Live chats.
Networking Tip: Be genuine in your interactions, offering support and sharing their work before asking for any favors in return.
11. Decide Whether to Form an LLC for Your Author Career
As your author business grows, you might want to consider starting an LLC (Limited Liability Company) for legal and financial protection. An LLC can separate your personal assets from your business, providing peace of mind in case any legal issues arise.
Consider: If you’re earning a significant income from your books or working with many service providers, an LLC can offer important legal and tax benefits.
For a deeper look into starting an LLC for your author career, check out this blog post: Why Authors Should Consider Setting Up an LLC for Their Writing Career.
12. Prepare for the Post-Release Buzz
Once the excitement of your book’s release begins to fade, don’t let your momentum slip away. Have a post-release plan in place to keep your audience engaged. This can include follow-up promotions, ongoing content related to your book, or announcements about your next project.
Tip: Consistently offer value to your readers through newsletters, social media, or bonus content that keeps them invested in your journey as an author.
Launching a book successfully is all about planning, community-building, and staying consistent every step of the way.
Self-publishing is a rewarding yet complex process. From building a social media presence and securing an editor to creating a release campaign and networking with other authors, each step plays a crucial role in making your book a success. Whether you’re planning your first release or looking to take your author career to the next level, I’m here to help you navigate every step of the journey.
Book a free discovery call with me to discuss how I can support you in launching your self-published book in 2025! 📚✨